Apple's massive $2 trillion market cap proves Tim Cook's early doubters were dead wrong - Business Insider

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Apple's massive $2 trillion market cap proves Tim Cook's early doubters were dead wrong

without Jobs, mostly driven by the fact that Apple's most beloved products were still those invented under Jobs.

The $2 trillion milestone is just another sign that Cook's early critics were wrong. Apple may never invent another product that's as revolutionary as the iPhone, but Cook has pulled off an even more challenging feat: stepping out of Jobs' shadow..

Cook succeeded in making Apple his own, but he also effectively morphed Apple's business as the industry began to change. The smartphone market started to mature only a few years after Cook took over, sparking worries about Apple's future given. The pressure was mounting for Apple to build "the next big thing," setting expectations for the Apple Watch sky-high when Apple unveiled it back in 2014.

 

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Thank you Apple and Tesla. I'm going shopping!

Marc_Dylan When was the last time apple had a new product?

It proves that share buybacks and Fed bond purchases can totally cover up for a declining business

*Fed doubters. Fixed it for you

Takes a brilliant business mind to pull off massive multiple expansion

Any company's worth SHOULD BE based on the value of its products and GROWTH in WAGES earned by its employees. Companies like apple have VALUE in its products but HIRE H1B CHEAP LABOR to keep the valuation going. This is a VERY UNHEALTHY $2 trillion market cap.

He's a banker. What's your point?

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