TikTok's head of global marketing Nick Tran shared how the company is navigating the uncertainty and wooing advertisers.TikTok just launched a big marketing push. Why now?I wanted to make sure that we were putting a line in the sand by launching a brand anthem and campaign that really sets the tone for the fact that culture starts on TikTok. The community isn't just real, lively, and fun, but also very vulnerable. That authenticity and rawness is what makes this such a special place.
We are testing OTT with Amazon Fire TV, because we realize that we want to meet people where they want to consume content, whether that's on their mobile devices or whether that's in their living room.It's honestly everyone. I don't see TikTok as being an app for a specific demo or segment or psychographic. I've seen grandmas do fun dances, people coming together as a family to do engaging challenges, and content from cooking advice to personal finance tips to fashion tips.
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I’ve seen a lot of diversity on TikTok. Content providers cover all age ranges and ethnicities, so I don’t understand why ppl assume it’s only Gen Z’ers using TT.
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