for its dramatic downfall, the recently resuscitated toy brand is now leaning on the e-commerce giant to support its online orders.
When Toys R Us debuted its relaunched website last fall, it served as a hub to browse products, read reviews, make wish lists, but not directly make purchases. Instead, consumers were directed to purchase toys by clicking on a button that sent them to Target.com — buttons that have since been replaced with links to Amazon.Toys R Us has blamed both Amazon and Target for its demise.
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Amazon didn't put them out of business; their failure to follow the current trends did. Hardly anyone ever go to toy stores anymore.
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If you can't beat 'em, join 'em.
tobi Some people seem incapable of learning from their mistakes. They would have been better using Shopify, $SHOP to set up an online store. They would have kept their data and controlled the shopping experience.
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