Capital raising for tech funds more than doubled in the last five years, to $334 billion in 2019, per Preqin data.
Once a company starts using tech, it can be difficult to stop, and it presents all sorts of upselling opportunities. For instance, once a company embeds a workflow management software, why not pay a little more for a feature that tracks sales opportunities? "It's like being on a reasonably out-of-the-way beach and then all of a sudden a cruise ship shows up," he said.
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