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Here are the 5 best email newsletter platforms, separated by use-case - Business Insider

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Newsletters are all the rage. We broke down the 5 best platforms to use whether you want to market your business, make sales, or engage with customers

. As companies and individuals grow increasingly wary of social media algorithms, the original electronic communication has come into a new vogue.

In recent years, technology has created entirely new email capabilities. Advanced automation allows email services to send tailored messaging based on readers' behaviour. Intuitive design lets non-coders craft gorgeous, responsive missives. Sophisticated analytics help users understand what's working and what needs adjustment.. It's no wonder, then, that its competitive landscape is more crowded than ever.

To help cut through the noise, Business Insider has compiled a list of the best email newsletter platforms based on testing, customer reviews, price, and available features. The results were broken into five categories: marketing, sales, retail, editorial, and creative.

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