Macy's is opening new, smaller stores away from America's malls - Business Insider

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Macy's is opening new, smaller stores away from the mall, and it reflects a growing trend in retail

Macy's CEO Jeff Gennnette said in an earnings call on Wednesday that the department store chain would test small-format Macy's and Bloomingdale's stores outside of malls.

Macy's will also open another Market by Macy's concept store and freestanding off-price Backstage stores. Macy's is testing the waters outside of America's shopping malls.

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