Beauty Stocks Face New Reality Amid Coronavirus Pandemic

The coronavirus pandemic is changing the face of the makeup business, but sales are expected to bounce back once there is a vaccine.

As more women work from home and wear masks when they go out, their desire for color cosmetics such as lipstick and blush has plummeted. It has accelerated two trends in the industry: a focus on skin care and “try-on” technology.

Now they have to invent indelible makeup

🤣

That's because on a bad hair day they can turn the camera off and say they're having 'technical issues'..

Lip balms are selling well...masks dry out. Mascara & shadow is selling well though...😉

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