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WATCH | How to introduce e-commerce into business

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There has never been a better time to digitise a business, said business growth expert Pavlo Phitidis. Approached correctly it can help a business to thrive, even in a crisis. The process starts with understanding your customer and what they need.

There are a number of options available to create a shopping cart including using solutions such as Shopify and other plug-and-play systems. Picture: 123RF/MAVOIMAGE

The Business Day SME Matters online event series, in partnership with PayFast, focused on how to introduce e-commerce into a business. This discussion was part of a four-part series, facilitated by business growth expert, Pavlo Phitidis, on how to navigate the challenges and opportunities of digitising a business. There has never been a better time to digitise a business, said Phitidis. Approached correctly it can help a business thrive, even in a crisis.

The Web Elite specialises in data collection and enterprise resource planning. Developer and designer Lester de Freitas has spent the last five years developing e-commerce solutions with Shopify and helping new merchants get set up on this platform. Kevin Wakatama, an e-commerce integration consultant and technician with Stock2Shop, helps clients automate their data en route to a fully functional e-commerce integration. Efficient inventory management is essential in an e-commerce offering, given that customers want a quick and efficient service.

 

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WATCH | How to introduce e-commerce into businessBusiness Day SME Matters with PayFast was part of a four-part series, facilitated by Pavlo Phitidis
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