Martin, formerly the CEO of hemp company Reliva, joined Aurora in May after the Edmonton-based cannabis producer acquired Reliva. Martin was named chief commercial officer in July, just over a month after the acquisition, and he's now taking over from Michael Singer, Aurora's former interim CEO and executive chairman.
"Now it's about brand building and compliance," Martin said, adding that his focus will be on building Aurora into a "classic" CPG portfolio, where the company offers budget, premium, and super-premium product options in the categories in which it competes. Singer, Aurora's former interim CEO and now executive chairman, said these moves were all about "cleaning up the past and clearing the deck" for Martin to step into the top job.
Second, Bennett said that while Martin should be judged "on results," it is "easy to pick holes in his experience with regard to building international brands across a variety of distribution channels."
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
United States United States Latest News, United States United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Inside the secret club that helps determine which healthcare startups blow up - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. bielinko
Source: BusinessInsider - 🏆 729. / 51 Read more »
Netflix offices won't reopen until 'majority' vaccinated, CEO says - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Netflix CEO Reed Hastings shares the management books that inspire him - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Are you looking for a unique modern branding logo design and business card Design? Then You can contact me. Can anyone tell me the book. I ain’t paying for that subscription bullshit There is a split among entrepreneurs on whether business books are worth it. Elon Musk and Peter Thiel don't read them. I suspect there are other, better ways to get at the knowledge business books are supposed to convey.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Young Living CEO downplays virus despite staffer's death from COVID-19 - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Nikola's GM deal shows a new way to get electric vehicles to market - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Nikola is just a brand name that GM is buying because the GM brand is dead. Nikola won't design or make any cars. GM will do it all and get bailed out by the govt when it all implodes.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Kohl's Cash is focus of new Kohl's Rewards program - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »