As Main Street crisis worsens, Facebook launches new small business platform

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Facebook has been focused on small business amid large brand boycotts of the social media and advertising giant, and it has a new platform to help Main Street at a time of crisis.

There are several small businesses that have already put the new Facebook product to use.

"Facebook Business Suite makes it faster and easier to analyze post results from both Facebook and Instagram all in one glance," said Amanda Stefl, owner and operator of Timber Hill Winery in Milton, Wisconsin. "The inbox feature organizes messages and comments nicely, making it effortless to reply to customers, which will increase our engagement and reach on both platforms."

Facebook also rolled out a series of 30 online video classes for entrepreneurs during the summer, covering topics like marketing, online branding and finding customers, and which Sandberg, speaking at the recent CNBC virtual event, said had been watched by 15 million people., published in partnership with Deloitte, nearly half of small business owners surveyed who advertise on Facebook said they have spent more money online overall since the outbreak.

Many small business owners are behind in creating their online presence. In the United States pre-Covid, one in three companies still did not have a website, according to Facebook. But those online are growing digital sales. Earlier this year, in partnership with the World Bank and OECD, Facebook published its first Global State of Small Business report, surveying more than 30,000 small business leaders across more than 50 countries.

"180 million businesses use our family of apps every month," said Rich Rao, Facebook's vice president of small business, adding that nine million of those businesses advertise with the company every month. "Our vision is to have a single place for those people to manage their business."

 

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