A Microsoft exec says this is what sets Azure apart from AWS, Google - Business Insider

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A Microsoft cloud exec says what sets Azure apart from rivals like Amazon and Google is 'trust' and that it's never 'focused on competing with our customers'

Microsoft Azure Global corporate vice president Tom Keane said what sets the company apart from rivals is trust, and that it is never "focused on competing with our customers in the respective industries."

Amazon Web Services is still the most dominant cloud in the industry, with Microsoft widely considered a strong second-place contender. "We are, first and foremost, focused on making our customers successful," Microsoft's Azure Global corporate vice president Tom Keane said this week at Deutsche Bank Technology Conference. "There's never a scenario in which we're focused on competing with our customers in the respective industries in which they reside."with its market-leading cloud business Amazons. Amazon has yet to respond to a request for comment.

The way Keane sees it, these investments has helped lure enterprise customers' most sophisticated workloads, and the pandemic has helped to drive confidence in Microsoft's cloud.

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