The Pronovias Group is using Valmont Barcelona Bridal Fashion Week to launch its global sustainability initiative #WeDoEco.
To try to achieve that, there are different pillars — eco-friendly materials and recyclable packaging; locally sourced gowns designed in Barcelona or Milan; the development of a supplier compliance guidebook, and realigning the supply chain to reduce the company’s carbon footprint. Knowing that the bridal industry is not the most sustainable considering that brides generally wear their wedding dresses only once, Ohayon said rethinking the entire supply chain has been the greatest challenge.
More than a year in the making, the environmentally friendly options were developed by Pronovias’ chief artistic director Alessandra Rinaudo and her team with input from Gilhart and Texfor’s head of sustainability David Allo. What they came up with includes embroidery and beading made from 100 percent recycled glass and zippers made from recycled PET bottles. The fabrics that were used have been certified by the Global Recycled Standard, Forest Stewardship Council and OEKO-TEX.