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Camera IQ said augmented reality share rates on Instagram and Facebook increased 43% and 23% respectively during the second quarter. Camera IQ's platform allows businesses to create and manage AR campaigns on social media and streaming platforms such as Instagram, Snapchat, and Zoom. It works with around 30 customers across sectors such as music, gaming, and beauty to increase the reach of marketing campaigns and drive sales.
"It's definitely accelerated both brand adoption, as quite literally we're living her life through the lens of the camera, ... and customer adoption," she says, adding that the number of AR experiences on Camera IQ with over one million views increased 70% between Q1 and Q2. "You can imagine for a vertical like beauty. AR went from the future of what beauty try on could look like to overnight the mission critical.", according to parent company Snap Inc.
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