Unicorn startup KnowBe4 sells corporate cybersecurity training - Business Insider

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Meet unicorn cybersecurity startup KnowBe4, which has a trickster CEO, a legendary felon as its 'chief hacking officer,' and a rumored IPO on the horizon

The company sells cybersecurity training and tries to trick its customers' employees into clicking on fake emails and phony social media notifications.

There are lots of interesting things about KnowBe4, beginning with its possible public offering ahead. A mammoth, $309 million private equity funding round in June 2019 gave KnowBe4 a billion-dollar valuation, and the 1,000-employee Florida firm is readying itself for an IPO,KnowBe4 CEO Stu Sjouwerman is firmly tight-lipped about the rumored IPO – which sources told Reuters could come later this year or early 2021 – as is lead investor Kohlberg Kravis Roberts.

"Security awareness training in the past was essentially: Herd everyone into the break room, keep them awake with coffee and donuts, and then it's death by PowerPoint," says Sjouwerman. "They tend to use all kinds of technical terms where your average employee immediately shuts down and falls asleep."

Now a tech evangelist and security expert, Mitnick has the role of "chief hacking officer" at KnowBe4. And at KnowBe4, having a convicted fraudster as a leader when you're apparently gearing up for an IPO makes perfect sense.

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