Hard seltzer market is big enough for multiple brands, says Molson Coors CEO

  • 📰 CNBC
  • ⏱ Reading Time:
  • 19 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 11%
  • Publisher: 72%

United States News News

United States United States Latest News,United States United States Headlines

'The key with our portfolio of brands is they're going to be very differentiated,' Molson Coors CEO Gavin Hattersley said on CNBC.

Terms of the deal between Molson Coors and Coca-Cola were not announced. Molson Coors will conduct the marketing, sales and distribution of Topo Chico Hard Seltzer in the U.S.

It is"We'll start out in areas where the brand is particularly strong and well known, and that's in the south of the country," Hattersley said. "Then we'll have a very deliberate national expansion over time."Molson Coors, which brews Miller Lite and Coors Light, also has two of its own hard seltzer brands. Vizzy launched in April, while

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Can't wait to crush some of these!

It’s truly not!

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 12. in US

United States United States Latest News, United States United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Why Molson Coors thinks this hard seltzer can go national - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. NailGabz
Source: BusinessInsider - 🏆 729. / 51 Read more »

Coca-Cola to enter U.S. alcoholic drinks market with Molson Coors tie-upThere will be more than just fizz when Coca-Cola Co launches the alcoholic version of its Topo Chico sparkling water along with beer giant Molson Coors Beverage Co in the United States. It will be the beverage giant's first alcoholic drink in the country. peterneal1 Thamt would be a dynamic drink cocain juice on beer.. Unbeatable drink. Not cool Coke. Not cool
Source: Reuters - 🏆 2. / 97 Read more »

Why Molson Coors thinks this hard seltzer can go national - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. NailGabz
Source: BusinessInsider - 🏆 729. / 51 Read more »

Coca-Cola to enter U.S. alcoholic drinks market with Molson Coors tie-upThere will be more than just fizz when Coca-Cola Co launches the alcoholic version of its Topo Chico sparkling water along with beer giant Molson Coors Beverage Co in the United States. It will be the beverage giant's first alcoholic drink in the country. peterneal1 Thamt would be a dynamic drink cocain juice on beer.. Unbeatable drink. Not cool Coke. Not cool
Source: Reuters - 🏆 2. / 97 Read more »