From ashes of tobacco business rise new ventures

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Wongchuking family of La Campana fame diversifies to real estate, logistics, printing. | daxINQ

In 1922, his father moved the family to the Philippines, along with many mainlanders seeking to escape poverty in China and join what was then an economic boom in the country that had just become an American colony a few years earlier.

And in the course of doing his sales rounds in Naic, Cavite, one day, he entered a grocery to drop off cigarettes and met a young Nelia Pardo Dy who was manning the counter of her aunt’s store. He found himself making more trips to the grocery with the pretext of making deliveries, but was actually courting her until, as fate would have it, they were married in 1949, and went on to have seven children.

Like most Filipino-Chinese businessmen, King was a micromanager. He is constantly seen making rounds across different departments, ensuring everything is up to pace. He was known not to publicly reprimand nor insult anybody if they were having missteps in their duties. For instance, if an employee accidentally spills tobacco leaves on the floor, he would be the first one to help pick them up and quietly tell the person to carry on and do better next time.

Suddenly awash in billions of pesos in cash, the family had to pivot to new lines of business to put its resources to good use.And pivot successfully it did. The family also owns a large agricultural estate in Cavite— named SKZ Farms—which is focused on the fruits, vegetables and livestock sectors.

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