Barstool Sports, Dave Portnoy explain mobile sports betting strategy - Business Insider

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Barstool Sports thinks features like the ability to bet with and against Dave Portnoy and its other personalities will give its sportsbook an edge on DraftKings and FanDuel

Now, Penn National's investment is being put to the test as it introduces its first Barstool-branded sportsbook in Pennsylvania.on September 17, the day before the sportsbook app officially launched in Pennsylvania. "People taking their hard-earned money and investing in the stock, in Penn, because they believe in Barstool and they believe in me. I take that very, very seriously."

To do that, Barstool is using its big names like Portnoy who has 2.9 million followers on Instagram and 1.8 million on Twitter, to promote the app, execs there said. "These guys will take over-the-top, ridiculous bets," Erika Nardini, Barstool's CEO, said. "They're sharing their picks. They're making comedy about of sports betting and sports. And what's different about our sportsbook is that you can bet with us. It makes it more relatable."

"Anybody can buy TV ads or sponsor a team," Portnoy said. "There's nobody who can do The Overs Club except us."

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As soon as its legal in missouri or kansas, that's where my action will go.

'Big names like Dave Portnoy' lol good luck with that

Barstool is for tools.

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