How Figma CEO Dylan Field grew the $2 billion design software startup - Business Insider

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The demand for user experience and product design in tech are growing, and apps like Instagram, Uber, Slack, TikTok, and even Starbucks have become popular largely because of their design. In partnership with ING_news

In April, it closed a $50 million round of funding led by Andreessen Horowitz, even as the COVID-19 pandemic hit the US in full force. Figma impressed investors with its revenue growth and major customer wins, including teams at Microsoft, Airbnb, GitHub, Square, Zoom, and Uber.

Ultimately, the traction that Figma has seen is a reflection of the increased importance of design as a competitive advantage, Field said. When he was 19, Field applied for and received a Thiel fellowship for entrepreneurs because he and cofounder Evan Wallace had been talking about starting a company. Originally, his pitch was focused on drones, but eventually his company concept morphed into what would become Figma.

"I didn't know how to manage effectively," he said. "I didn't know the basics around how to have good judgment around who to hire. When we were 10 people, I was a year into management. Usually if you are a new manager, you manage a few people. I was trying to do this at the same time and get the product to market."

"[An] app would have six different styles of buttons," Field said. "We're now seeing people trying to standardize more."

 

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