New e-commerce website with virtual showrooms for local furniture companies to showcase products

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SINGAPORE - A new e-commerce platform has been launched for local furniture brands to display their products and attract consumers, as the Covid-19 pandemic puts a halt on exhibitions and trade fairs.. Read more at straitstimes.com.

SINGAPORE - A new e-commerce platform has been launched for local furniture brands to display their products and attract consumers, as the Covid-19 pandemic puts a halt on exhibitions and trade fairs.

The Singapore Furniture Industries Council , which is behind the initiative, said it hopes to bring in furniture designers and manufacturers from Asean countries beyond the first year. "It also provides a platform for industry players to reach out to international clientele and expand their business footprint beyond Singapore," added Ms Low, who is also Minister of State for Culture, Community and Youth.

Companies can also get feedback from designers, manufacturers and retailers on how to better market their products.

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