He repurposes a lot of his content between TikTok and Reels, but finds that the videos on Reels call for a slightly different strategy. For his cooking Reels, since the sound is not automatically turned on , he has to make sure there is something visually enticing at the start.
"Instagram is a safe space for brands right now who are wary of TikTok," said Reesa Lake, partner and executive vice president of brand partnerships at the talent agency Digital Brand Architects. "Brands are really comfortable with the Instagram platform," Dave Rosner, the EVP and head of marketing at talent management and entertainment studio Collab Inc, told Business Insider in August. Brands already understand Instagram as a platform and Reels is just a new feature, rather than an entirely new platform and algorithm, like TikTok.
"There's a lot more demand to shop on Instagram because they've already been trained to do that," OBrien said of her followers. "As an audience, people want links." Instagram is well aware of this and will introduce shopping features on Reels later this year. Influencers see big differences between Instagram's Reels and TikTok in audience, style, and money-making potentialVideo often costs more to produce than a picture.
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