Luminar proving Elon Musk wrong by bringing lidar to Volvo cars - Business Insider

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A startup run by a 25-year-old CEO is proving Elon Musk wrong by bringing lidar — and self-driving savvy — to the mass market

Lidars, which emit pulses of light and measure how long they take to return to create a 3D map of a vehicle's surroundings, are commonplace on the self-driving test vehicles operated by the likes of Waymo and Cruise. Those companies think lidars are key to developing a full, accurate understanding of the world.

Volvo's endorsement of Luminar's tech spurred interest from potential investors, Russell told Business Insider, helping him The result is a sensor that Russell says has a fraction of the parts found in competing lidars, while offering better performance. The Iris uses one laser, while some competing models have"Systems that require huge arrays of lasers and receivers are not going to be cost-effective," Russell said.

"This has to be something that consumers like," Russell said. "There's no way any kind of roof-rack-based system is making its way onto these consumer vehicles."

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