Amazon's new grocery delivery feature reserves a virtual place in line - Business Insider

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Amazon is adding a way for shoppers trying to order grocery delivery to reserve a virtual place in line during surges in demand

Amazon's vice president of grocery, Stephenie Landry,this week that the company created a solution for times when there's a surge in delivery demand. If there are no delivery slots available when a customer goes to place their order, they will now be able to sign up to be notified when there is a slot available — essentially, a virtual spot in line. If a space opens up, the customer will have two hours to place their order.

"One thing that if I could have a magic wand and do over in the early part of the pandemic, a feature that I wish we had right out from the bat, is ... when we run out of capacity ... we want to give customers an equitable and fair place to reserve a place in line," Landry said.

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