The move positions Yaccarino to unify all of the different parts of NBC Universal's ad business.I reported that more media and advertising companies are going public via special-purpose acquisition companies as an alternative to the traditional IPO process of going public.
Playboy Enterprises, CuriosityStream, Digital Media Solutions are going public this year through SPACs. While SPACs used to be viewed negatively by investors, the pandemic has changed that and experts say that SPACs can help ad and media companies that are building or already have strong recurring revenue models as traditional investment is getting harder for advertising and media companies to come by.Patrick Coffee reports that Facebook's contracts with some of its ad agencies have a nondisclosure clause that prevents them from discussing any aspect of the company's business.
While some small agencies confirmed they were held to these NDAs, some big holding companies said their contract language was looser. Jeffrey Greenbaum, partner at law firm Frankfurt Kurnit Klein & Selz, said being unable to comment on Facebook could affect an agency's ability to do business.
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