, it took the same avenue many startups pursue to raise money: A Kickstarter campaign.
Business Insider broke down why Peloton's Kickstarter campaign worked, what opportunity the company missed, and what entrepreneurs should consider when crafting their own.Each paragraph dives into specific details of the bike while the imagery shows that it would look like in the home.One of the most compelling aspects of Peloton's Kickstarter campaign is its visuals. The photos and video have a high production value, but they are also used as a compliment to the written descriptions.
Answering those basic questions at the start of any campaign is a great way to introduce potential investors and customers to your product. It also creates a need for your invention instead of letting it exist in a vacuum.Courtesy of Peloton's Kickstarter page
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I bought stock instead of a bike!
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