Here’s How You Grow A Skincare Company

, 62 percent of women said they followed beauty influencers, with 67 percent of women saying they turned to influencers first for information on a product, with third-party reviews coming in second. other customers

Skincare brands have recognized this, and have been remarkably successful at working with influencers to get their products out to a wider audience. Nowadays, you’ll even find brands that have been founded by influencers, like Bybi Beauty.The days when consumers would shell out $400 for a moisturizer on pure faith that it was a good product are long gone.

This is one reason that Spa Sciences has had such a successful launch—one of their biggest differentiators is that their products, which are still high-end, cost three times less than their competitors. “We create skincare tools with the mindset that they are for everyone and not just for a certain demographic of people,” says Friend.

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