Science Reveals The Cannabis Industry’s Greatest Lie: You’re Buying Weed Wrong (And So Is Everyone Else)

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Do high THC numbers matter? Only for sales: as researchers recently found, more THC doesn't necessarily get you more high.

Researchers at the University of Colorado at Boulder’s Institute of Cognitive Science documented the experiences of 121 cannabis users. Half the study participants were users of cannabis concentrates—very-high THC cannabis extracts—and the other half preferred cannabis flower.

In fact, every participants’ self-reported “highness” was about the same—“as were their measures of balance and cognitive impairment,” as CU noted in a news release. Medium THC flower, high-THC flower—all the same high! This was not what the researchers were expecting. : There are many more factors at play than THC. Put slightly longer: Judging a cannabis strain on its THC content is not unlike judging a film based on the lead actor. The THC number isn’t going to be an indicator of the performance.

A good way—maybe the best way—to determine if cannabis will be good, or at least good for you, is to smell it. But in legal markets like California, that’s now impossible. Pot is sold in prepackaged containers. And the coronavirus pandemic eliminated what limited opportunities there were to smell cannabis. Some shops let you wave under your nose a designated “smell jar”—a few buds in a container with a perforated lid. No longer.

At that level, despite “an amazing terpene profile, the best smoke I’ve ever had” simply will not sell, he said.

 

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