And since sales went up and stores started opening again, Davis says there wasn't really a reason for Fashionphile and Neiman Marcus to halt the opening of the Palo Alto flagship store. It officially opened in September.
"If you go into one of our market studios, there's a reception desk and then there are these small offices where you are able to have private experiences," she said. "But they were always large enough where you can have social distancing." Also, all of Fashionphile's stores have always been appointment only, meaning the amount of foot traffic within their stores have always been contained. The flagship locations are no different.
Fashionphile has increased the offerings on its website, offering virtual appointments for people. It's also revamped its options for coordinating pick-ups and drop-offs.
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