7 ways to recession-proof your nonessential business - Business Insider

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, we decided to focus on ensuring the quality of our service and on customer retention. We understood that if we can provide great quality during these difficult times, it will be strongly valued, and word-of-mouth recommendations would be more impactful. We also decided to use the time to conduct major R&D efforts to enable readiness for scale.

"The travel industry was hit first and worst, and likely will recover last," said Chaikel Kaufman, the founding partner at Chaikel Travel.that addresses the hardships he faced as the pandemic and recession began to unfold, Kaufman stated the difficulty he faced while handling furloughs, which he still carried out in an ethical manner with individual phone calls.

As time went on and it became clear that the after-effects of the pandemic was going to last longer than expected, Kaufman reluctantly had to take the next step, but made sure to still do so in an ethical manner. "I made the very difficult decision of who was still needed for us to operate in a limited capacity… and spent two days researching the proper way to let an employee know they were being laid off, and made the calls.

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