Gap's new CMO says she has a plan to make the brand cool again - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 25 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 13%
  • Publisher: 51%

United States News News

United States United States Latest News,United States United States Headlines

Gap's new CMO has a plan to make it cool again: 'We all know that Gap has struggled over the past several years'

Mary Alderete, who became the chief marketing officer of Gap in February, is seeking to make the brand more relevant in a pivotal time for the retail industry.

The year 2020 has also brought with it the chaos of an election year and renewed attention to the issue of racial justice. Parent company Gap Inc. has announced plans to close hundreds of Gap and Banana Republic stores — many of them in malls — in the coming years. By the end of 2023,in the US and Canada, compared to 1,216 in 2019.

"That disruptive change of the pandemic gave us a strange opportunity to move with courage and confidence," Alderete said.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

It’s definitely not kanyewest! KanyeConJob Fraud TrumpPuppet

Gap needs a new name. That name is just dated. Today's grandparents shopped there. How can that be cool to young people today?

Affordable, nice clothes please, thanks.

fall into the gap🎶

wait didn’t they just put her on the supreme court

This will be interesting to watch...again

i thought she is now on the supreme court haha same looks

Do You Want To create 3d construction logo animation video ? Please Contact Me: LogoAnimation Construction logo animation Character Logo Animation top logo animation

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in US

United States United States Latest News, United States United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Inside the battle to get hazard pay at a Mars Wrigley warehouse - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. The same as the Amazon workers had to 😡 Absolutely Disgraceful putting profits before people in a global pandemic thank you very much for your work
Source: BusinessInsider - 🏆 729. / 51 Read more »

Brands shop for new ad agencies and it could hurt holding companies - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. 95% only bad news(
Source: BusinessInsider - 🏆 729. / 51 Read more »

Best Hilton Honors credit cards in 2020 - Business Insider - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »

CDC to let cruises sail again starting November 1, with conditions - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Perfect. Hey natural selection at work. If you wanna go on a cruise, go on a cruise! When the passengers will come back, they are greeted by aliens.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Walmart is once again removing guns as precaution amid 'civil unrest' - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. horrible Too late. There are already 300 million guns floating around the society with no way to keep them out of the hands of those who would use them to kill. And the police who are supposed to protect us are against gun control!
Source: BusinessInsider - 🏆 729. / 51 Read more »