The pop-up picnic business is booming in the age of coronavirus

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These pretty picnics make outdoor gatherings a breeze.

The Live Events Coalition, a nonprofit created in response to the pandemic, estimates that the industry will lose about 80% of overall revenue — and, according to one survey of event company owners conducted in Oregon, 70% of them expect to be out of business by January 2021.

Yet pop-up picnics have proven to be one sliver of the industry that is not only surviving, but flourishing.Lauren Kimmons, owner of Pop Up Picnic Co. in San Diego, told"It's hard to share those numbers, because you don't want to make light of a pandemic," she said.

With winter around the corner, Weston has invested in a couple of igloos to keep people warm. Ellison said she's considering portable space heaters. Health experts have stressed that outdoor gatherings are less risky than being indoors , so that's one reason people are gravitating toward picnics."People just really need something special, and to feel a little bit of a magical moment, which we've all been lacking," she said."People are looking for a little bit of escapism, and by creating and curating this special experience for them, we've been able to do that successfully.

 

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