They include Wondery, the podcast giant behind shows like "Dirty John" that Apple and Sony are said to have circled; and companies like Headgum, which helps on the monetization side.
As for potential buyers, there's Google and Amazon along with Apple that are betting on making audio content more mainstream.Disney, NBCUniversal, ViacomCBS, and WarnerMedia are undergoing massive restructurings to pivot to streaming video, which has investors cheering. But as former Turner exec and media-telecom analyst Doug Shapiro points out, they're going to have to accept a big sacrifice in profitability in doing so.
Ashley Rodriguez spoke with Shapiro, who broke down the caveats in the model and how these legacy TV companies are adjusting. Shapiro named Disney as the best positioned of all the traditional media companies to make this transition. They leaned the most into acquiring IP and have made the most aggressive push into streaming.