Unilever wants $1.3 billion plant-based sales, lower-cal ice creams - Business Insider

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Ben & Jerry's owner Unilever targets $1.3 billion in plant-based sales by 2027 — and says it wants to reduce the calories in its ice-cream brands

Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.Consumer goods giant Unilever aims to sell 1 billion euros worth of plant-based meat and dairy alternatives a year by 2027, it announcedUnilever, which owns Ben & Jerry's, plans to expand its plant-based meat brand The Vegetarian Butcher and launching more vegan alternatives for its other brands, including Hellmann's, Magnum, and Wall's.

The plant-based market is becoming increasingly competitive as more brands and food chains launch vegan ranges.Sales of vegan alternatives are booming — and consumer goods giant Unilever is hoping to cash in. that it wants to reach 1 billion euros in annual global sales of plant-based meat and dairy alternatives by 2027.

The Dutch-English company aims to meet this target by rolling out its plant-based meat brand The Vegetarian Butcher alongside increasing vegan alternatives from other brands across its portfolio including Hellmann's, Magnum, and Wall's, it said. By 2025, Unilever also aims to halve food waste in its direct global operations, double the number of products high in vegetables, fruits, proteins, or micronutrients, and reduce the sugar and calories in its ice-cream, it said.

 

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You can’t reduce the calories. It’s supposed to be a delicious full fat treat. This is like watering down my gin. Make a low cal line if you must.

nice

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