From Buffett With Love: Meet The Activists Shaking Up Small Cap Stocks

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Lauren Taylor Wolfe and Christian Alejandro Asmar are using their growing pool of capital to try to revamp the activist playbook by replacing confrontation with collaboration and putting sustainability at the forefront

The Oracle of Omaha famously detached his investment strategy from his civic pursuits. Lauren Taylor Wolfe and Christian Alejandro Asmar's Impactive Capital borrows from his buy-and-hold value book—but overlays a large amount of sustainability and inclusion.auren Taylor Wolfe says her biggest disappointment so far with her fledgling hedge fund is that one of its investment wins came so quickly.

“We were forced to sell it,” Taylor Wolfe laments, referring to the firm’s strict intrinsic value discipline. “Those returns were no longer there.” “ESG factors relate to attracting and retaining the stickiest customers, shareholders and employees, the three most important constituents, and companies that do that better than their peers are going to create a competitive advantage,” Taylor Wolfe says. “They’re going to outperform from a profitability perspective.”

“I think we both would have left to start our own thing anyway,” Asmar says. “Then it was just, should we do this together?” You don’t always do well when doing good. The oldest socially responsible fund, PAXWX , founded in 1971, is up about 17% over the past decade. The more sinful VICEX , which invests in casinos, gun makers, booze companies and Big Tobacco, has done four times better over that period. But both have underperformed the broader market.

They do all the research up front before welcoming a company into their exclusive portfolio, and Asmar says there are about a dozen companies “in the bullpen” while they wait for a buying opportunity or need to fill a spot after selling a stake.

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