Instagram influencer pay rates and media kit: 1 million followers - Business Insider

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How much money an Instagram influencer with 1 million followers charges for sponsored content and the 8-page media kit she uses

"I started this a while ago, and it takes a really long time to build a following on an app," Collins said. "I work with a lot of clothing and swimwear and makeup and hair brands. A lot of girly stuff.", Collins now works with the talent management agency Johnson Sports Entertainment, which also represents NFL players and professional golfers, to secure deals with brands.

Having a pitch deck with her latest audience numbers saves time when negotiating with brands, Collins said. "We don't have to go back and forth in 20 emails to discuss all my stats," she said. "It's just right there in my file." Business Insider spoke with Collins and Mariano to understand more about the pair's strategy for crafting Collins' media kit and why it's important for influencers of all audience sizes to have one.Alexa Collins.Collins said having a media kit makes it easy for brands to quickly browse through an influencer's audience data.Collins shares a brief 'About Me' section and showcases her top-level audience numbers.

 

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