on Apple Podcasts' and Spotify's top lists), the timing looks favorable to push a creator marketplace focused on audio content. The Podcorn team hopes to train advertisers to approach podcast marketing similarly to how they run influencer-marketing deals on social-media apps.
The pair's first company FameBit, which they sold to Google in 2016 , helped advertisers connect with YouTube stars for influencer-marketing opportunities. "There's a lot of similarities just because a marketplace is a marketplace," Kozera said. "But from a distribution standpoint, it's very different. With FameBit, we only distributed to YouTube whereas with podcasting there's a lot of distribution channels. It's different even from an analytics perspective. The space is very fragmented, so you don't plug into an API. You have to sort of build your own from scratch.
That’s not a bet that’s a guarantee