, reveals that 85% of production in the country has now restarted. With filming returning to normal levels, the vaccine will be a “significant step” for the screen sector’s full recovery. “It will provide that extra level of security to the rigorous health and safety practices already being implemented across film and TV production to make it COVID-secure,” says Wootton.
“We have a collective responsibility to our colleagues, the industry and society at large. Everyone who can should play their part in getting vaccinated and help get the U.K. back on its feet,” adds Burstall. Some hope the vaccination may also signal an eventual end to social distancing, which currently prevents cinema and theater auditoriums from working to full capacity. “While capacity is restricted, we can’t achieve the sell-out shows which are so important to our bottom line and will be even more vital for the whole sector’s recovery,” says Oliver Meek, executive director of London’s historic Rio Cinema in Dalston.
“It isn’t just about a vaccine, as the content and exhibition industries still need to be there. And arguably, it isn’t just about audience safety perceptions [either],” Jane Smith, marketing director for distributor Munro Films, tells. Munro points to the fact that many cinema sites across the U.K. remain closed, and one of the main reasons people haven’t gone to the cinema who might otherwise is due to a lack of access to screens where cinemas are closed.
We need a concerted campaign regarding natural ventilation in all public spaces, not just restaurants. The list currently being drilled is: Mask 6ft Wash hands That list should include: Open doors/windows We can ask Gap/CVS etc to do this for 3 months. They have heating
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