in June said it would give consumers more control over whether they can be tracked by apps and their vendors. So far this year, Sourcepoint's revenue is up 107%, according to a spokesperson, though the company declined to offer dollar figures. Nor would Sourcepoint comment on the company's current valuation.
Sourcepoint's early investors also include high-profile adtech executives, including Magnite CEO Michael Barrett, Mediamath CEO Joe Zawadzki, WGI Group co-founder Jonah Goodhart and LiveIntent Matt Keiser. Spark Capital, Foundry Group, Greycroft, Accel Partners Europe and Northzone have also previously invested in the company in earlier rounds.When Sourcepoint was founded in 2015, one of its core products was a technology designed to claw back revenue lost to ad blockers.
Sourcepoint says there are at least 16 other proposed privacy laws in US states including Nevada, New York and Maine. Sourcepoint says consumers are more likely to share their data if companies are honest about why and how they want to use it.Alessandro De Zanche, founder of media consultancy ADZ Strategies, said companies like Sourcepoint are finding success as the need for publishers to be legally compliant with a vast web of privacy laws has become more pressing.