The data geeks are taking over advertising - Business Insider

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The data geeks are taking over advertising

, the famed JWT, long synonymous with iconic ad campaigns, is all but erased, 30 or so years after WPP bought the agency as a springboard to what would become the world's largest advertising company.

But there was always the perception that agencies weren't neutral and were steering clients to buy ad space in their parent company's titles. You can't go to a website without being hit with a pop-up asking you to consent to ad targeting, thanks to new privacy regs. But companies now risk big fines if they don't follow the letter of the law in how they ask for that info.

 

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Move your ad agency business Out of extremist NYC enough...they alienate the majority of American consumers.

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