could start production of an electric car in 2024 based around new internally developed battery technology. The report rekindles talk of Apple entering the car business, which was first reported in 2015. Apple has never commented on the reports.
Morgan Stanley analysts said that companies like Apple want to break into the automotive industry not just for the money that can be made selling cars and parts, but also because people riding in automobiles are a captive audience whose time could be monetized. The team led by Adam Jonas and Katy Huberty cited an estimate that there are over 600 billion hours of time spent in cars per year.
"Vehicles are rapidly becoming 'computers on wheels,' so Apple's background software/silicon/electronics could be useful if it partners with a company like Magna," a contract automotive manufacturer, Daryanani wrote.But the biggest question among analysts is how Apple would monetize its car project. One option is through selling Apple-branded cars itself.
Add another trillion to the market cap.
Why not? They always copy technology whenever it becomes popular.
God save us all if SIRI is the AI technology they are using in their self driving car! SIRI can’t even send a sensibly transcribed voice to text message or perform a simple search request properly...Take cover pedestrians!! 😂
It feels like mistake. For this to succeed, beside technology, they need a committed person of Elon’s caliber. Such person is not likely to be employee for long.
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It's like 2015 all over again. Where are these Apples cars that were speculated to be in production in 2020?