How a 20-year-old college student launched a jewelry company whose rings are worn by Michelle Obama

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While at Harvard, Shilpa Yarlagadda started Shiffon as a passion project to make money to fund women entrepreneurs. Much to her surprise, the business took off.

Early sales were by chance or through personal connection, Yarlagadda says. For example, she sold a ring to an Uber driver who overheard her phone call describing what she was trying to do with Shiffon.

The "most exciting" was when she would look at an online order and actually not know the buyer, she says. And in the beginning, that was often thanks to celebrities.In 2017, the friends with whom Yarlagadda had started Shiffon all went back to school. So she soon recruited family friend , as Shiffon was making big growth moves, and fast. The business surged forward in bursts, starting almost before Yarlagadda had all the organizational aspects of her start-up ready., on LinkedIn, trying to get Watson to wear the pinkie ring in public.

And that was just the beginning. A-listers from Serena Williams to Michelle Obama wore the ring. Obama even narrated a video encouraging women to vote that was done in a collaboration with Shiffon's October release of a limited edition pair of hoop earrings. The campaign was posted to social media with the hashtag #HoopsToVote .

 

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MakeIt On the verge of unfollowing you guys

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MakeIt

MakeIt And.....? Who did she know? Daughter of whom? This doesn’t just happen by hazard.

MakeIt Worn by obama? How's that good for promoting a business? Lol

MakeIt 🤮

MakeIt Murder suicide... always US military made. Man made. Not god made

MakeIt horrible

MakeIt We literally care about the stupidest shit in society

MakeIt thank you very much for your work

MakeIt In India, they launch a jewelry store by birth. (Inherited from parents) Just they start home made Jewelry with gold. sampoornesh he is an example. Off course he is a film 🎥 hero 🦸‍♀️ now

MakeIt Why is this on CNBC?

MakeIt

MakeIt Gotta be some big rings

MakeIt How? She grew up in Palo Alto, the daughter of a VP at yahoo. Let's not pretend she bootstrapped herself.

MakeIt I can sum this up in one word... MONEY Thats how she did it. She had money. BORING

MakeIt wow Merry Christmas))

MakeIt Everybody’s parents have created this, is it possible for thought to end? Some people have said suppress it, so somebody comes along like me and says effort is the very essence of the self. Do we understand that or has it become an idea and we carry that idea out?

MakeIt Well that's going to be the downfall of her business

MakeIt proving racism is a myth

MakeIt Michele would wear a pop top ring from a coors can

MakeIt given or bought?

Radical right Is an idea put all your money out of the market and demand social security being increased

That is wonderful she is a hustler

Yeah, wonder why - picture says it all LMFAO

Mike Obama

Умный и предприимчивый!

Michelle Obama was married to the most corrupt president in the history of our country.

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