'His brand is toxic': Trump creates a crisis for his business empire

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After egging on a mob that rioted inside the US Capitol last week, the brand that's at the heart of Donald Trump's career and fortune has become toxic as he got rejected by Wall Street, Silicon Valley, and Washington.

It's right there in the first few pages of "Trump University Branding 101": "The truth is, everything you say and do is important," he wrote in the 2008 book's foreword. "Actions matter."

Donald Trump as he boarded Air Force One this week. His brand has become toxic in the wake of the deadly Capital riot."As he's walking out of the palace gates he's torching the kingdom, but in doing so he's permanently damaging his own brand," said Sally Hogshead, a branding specialist. "There's a shame factor with being associated with the Trump brand for a larger percentage of the population than before.

Even Trump's favourite elite bastion is taking its business from him. The PGA of America said its board voted to end an agreement to host next year's PGA Championship at a golf course owned by Trump in New Jersey.

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Karma

A guy tries to bring down the US government and your take is 'his brand is toxic.' Are you for real? Your leadership is as screwed up as his is.

It was toxic before he was President

Most of his ‘brand’ is just his name on buildings and stuff that companies pay for the use of. Not too hard to pay for someone else’s name instead. But to keep all the current trumpers happy switch to AMERICA! all caps and exclamation ;-)

He’s created a bigger crisis for the FakeNewsMediaClowns of which you are one! 😂😂😂

Not your business.

quality j’ism

Jasonsmumr How great is that !

The financial world that enabled Trump to get ahead needs to cut him down to size for the good of us all.

Takes time to create a reputation - but all too easy to lose it - once lost - gen at least 1.5 years in the wilderness...

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