James Murdoch, Uday Shankar Partner on Emerging Market Media Venture

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James Murdoch and Uday Shankar are partnering to form a new venture that will explore technology and media opportunities in emerging markets

James Murdoch and Uday Shankar, the former CEO of Star India and president of Disney in Asia Pacific, said Thursday that they are partnering to form a new venture that will explore technology and media opportunities in emerging markets.in his family's media empire, is teaming up with Shankar via Lupa Systems, the New York and Mumbai-based investment firm he established in 2019. Financial terms and details about the partnership were not disclosed.

Shankar joined Star as CEO in 2007 and didn't depart Disney until the end of last year, saying he would be pivoting towards independent entrepreneurial pursuits, with backing from international investors. Before his exit from the House of Mouse, he was integral to the rollout of Disney+ Hotstar in several key markets of APAC.

"After two decades of working in India and the region, at Star and more recently at Lupa Systems, it's great to be entering into a renewed partnership with Uday," Murdoch said in a statement. He added:"Our collaborations over the years have been immensely rewarding for consumers, our various shareholders, and our colleagues. I'm very pleased to be renewing that partnership now.

Added Shankar: "James and I enjoyed a great partnership at Star and I am enormously excited to be in partnership with him again. At Star, we had the great benefit of working with the best and brightest Indian talent, combined with global vision and a desire to disrupt the old order.

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