and start reading now.
"COVID fatigue is real. People are coming out and joining, and they're not canceling at elevated levels right now," Rondeau said.Planet Fitness CEO Chris Rondeau believes the US is headed toward a post-pandemic fitness boom "like we've never seen." "COVID fatigue is real," Rondeau told Insider. "People are coming out and joining, and they're not canceling at elevated levels right now. I'm pretty confident that the first quarter here we'll begin to start adding members and have growth for a broad section of our stores. I'm happy to put last year behind us.
Planet Fitness' upgraded digital initiatives also extend to how it operates its physical locations during the pandemic. For example, the company recently added a "Crowd Meter" tool for members to track how populated a gym is in real-time, based on member check-ins. Because Planet Fitness is currently enforcing occupancy limits based on state guidance, the function is intended to prevent members from waiting in line outside, especially during the cold winter months.
"It's a good supplement to your gym experience, but you'll never have the quality or the variety of going to the gym and the community and the energy of being around other people," he said. , Rondeau said Planet Fitness is carving a niche by offering PF+ content designed specifically for fitness newbies. According to the company, an estimated 40% of its members had never previously had a gym membership prior to joining.
What a Moran. Gyms are dead unless they have a basketball court and or swimming pool. Maybe weightlifting 🏋️♀️ as well.
wow