this morning, the brand shared that its products will no longer be available to shop after September 2021."The global pandemic has had an impact on everyone around the world on many levels. It has also had a tremendous impact on so many businesses," the brand wrote.
Fans sent an outpour of love to the brand and its employees in the comments on social media."Very sad to see you go. Lovely highlighters, undereye corrector, and lipsticks," one Instagram user wrote."This is so sad. I am such a fan since day one of everything you do, and it's heartbreaking to see Becca go. Thank you for all the love, support, and amazing products you've created for us throughout the years.
I was never personally connected to BECCA like I am a lot of brands but this just stings 🥺💔 The shimmering skin perfector had a HUGE impact in the makeup world and I feel like panic-buying every shade 🥲 I’ll miss you
Didn't see that coming 😳