Behind Maluma's Ambitious 'Papi Juancho' Tour: 'We Gave the Industry a Needed Infusion'

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Behind the making and announcement of Maluma Papi Juancho tour in times of COVID.

Maluma performs at Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2021 broadcast on Dec. 31, 2020 and Jan. 1, 2021.

The first major post-COVID U.S. tour of 2021 will feature a superstar playing an"in-the-round" format. 's newly announced 30-date U.S. and Puerto Rico arena tour, on sale this Friday, is the biggest and most ambitious 2021 U.S. tour announced post-pandemic in the United States, forSet to kick off Sept. 1 in Sacramento's Golden 1 Center and closing at Chicago's Allstate Arena, the tour is big by any standard and signals confidence not just in Maluma but also in the live market overall.of WK Entertainment.

If things are not back to"normal" and capacity needs to be reduced to accommodate social distancing, Cárdenas says"we can cut ticket sales by half, do two nights instead of one, and still make a profit. Whether we sell at 100% capacity or 50% capacity, the numbers will work." The caveat, of course, is that this plan works with only select acts, like Maluma, who can sell out arenas and whose pricing is not exorbitant.The last time Maluma toured the U.S., as part of his"11:11" trek in 2019 and early 2020, he played 36 shows and grossed $23 million, according to Boxscore, with an average ticket price of $90.39.

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maluma ¿Que tan ambicioso es repetir las mismas frases genéricas que los gringos piensan que decimos cuando tenemos pareja o algún interés amoroso? Frases que incluso se escuchan desde los primeros hits no tan refinados de los 2000 y que aún así, dejan mucho que desear :[

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