With the pact, current seasons of “This Old House” and “Ask This Old House” will be available for free on the Roku Channel as on-demand episodes. New episodes will hit the platform after they air on local PBS stations.
Terms of the deal were not disclosed, but a source familiar with the pact said Roku is paying under $100 million for This Old House Ventures, buying it from private-equity firm TZP Group . With the deal, about 55 employees of This Old House Ventures are joining Roku, including CEO Dan Suratt and the team behind the shows., the now-defunct startup that was led by Jeffrey Katzenberg and Meg Whitman
This Old House Ventures’ Suratt said in a statement, “The passion of the craftspeople on ‘This Old House’ is matched only by its viewers, and we take great pride that over the past four decades we have helped them improve their most valuable asset — their home. Roku is not only the No. 1 TV streaming platform in America, it also represents the future of TV, and we could not think of a better home for This Old House to grow and to continue its leadership position in the home improvement genre.
Holmes said Roku intends to continue to distribute “This Old House” content broadly. “We don’t need it to be exclusive for it to provide value to us,” he said.
Hope to end up on here soon. Here’s my new project!