Disney’s Day-And-Date ‘Black Widow’ & ‘Cruella’ Decision Creates Aftershock In Industry Aching For Box Office Normalcy

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Disney’s Day-And-Date BlackWidow & Cruella Decision Creates Aftershock In Industry Aching For Box Office Normalcy

on May 7. Now, summer’s opening title is delayed, and with a distribution pattern that’s not necessarily friendly to exhibitors.

Disney was in truly bad form today with its distribution maneuvers, and it just creates more mistrust within the exhibition industry when it comes to any promises or overtures the Mouse House is making. Not to mention, what a slap in the face to exhibition partners who’ve had to borrow billions to stay afloat during the pandemic.Raya and the Last Dragon

over Disney’s refusal to budge on rental terms, many sources tell us that will be a harder line to hold this time around onTheatre owners are between a rock and a hard place; the risk of not playing ball with Disney could impact their terms for the worse in the long run. The only way that Disney’s plans would be greatly curtailed is if AMC, Regal and Cinemark together decided not to playHowever, it’s expected that AMC would go along with Disney’s plan. Unlike AMC and Cinemark’s deal with Universal, they’re getting some cut of those titles’ PVOD revenue as they segue from the theatrical marketplace. Disney, as far as we know, isn’t sharing its Disney+ revenue pie.

From a Disney P.O.V., audiences don’t have to stay at home; they can see these movies in a theater. Not to mention, it’s a better deal for exhibition than having atitle that is available to HBO Max subscribers for free.

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I will go see both Black Widow & Cruella in IMAX!

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Everyone was expecting Black Widow and Cruella to be delayed for months, question is why did Disney make such a song and dance about it saying less than a week ago it was going to be a 'last-minute' decision, when it was probably made before their shareholder meeting on March 9?

I will pay for both

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