6 tips on launching a business in a pandemic, from an entrepreneur who's launched 2

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This 27-year-old started 2 businesses during the pandemic. These are his 6 tips on how to time a launch, forecast growth, and reach people with social media.

during the pandemic, a clothing brand that redesigns vintage pieces. Reverse is temporarily on hold while Oldehaver focuses on Zeitgeist, but the venture will eventually launch its third collection. , which aims to replicate the experience of browsing through a thrift store.

"You do not want to have done all the work to launch your company, just to realize that the lockdown will be over in a week," he said.Amid the uncertainties of COVID-19, Oldehaver said he makes three revenue forecasts: positive, realistic, and pessimistic. Startups that are competing against established players need to create a unique selling point on social media, Oldehaver added, saying that young entrepreneurs who grew up online have a major advantage here that they should use.

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