‘Gifting-as-a-Service’ Companies Want to Rid the World of Unused Corporate Swag

Startups are offering corporate clients a personalized alternative to homogenous corporate swag, hoping that if recipients choose their own gifts, they will like them more.

At the same time, more attention to sustainable business practices is pushing companies away from buying large volumes of one-size-fits-all promotional gifts, which were often thrown away or forgotten by recipients who didn’t need, want or expect them, said Dale Parmenter, group chief executive officer of DRPG, a communications agency known for staging conferences and exhibitions.

“It gives you the power of choice, you’re able to get something that you actually want,” said Greg Segall, the chief executive and founder of Boston-based Alyce, which also lets recipients choose to donate their gifts’ monetary value to charity.

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