“WiST is an impressive organization that we are proud to support and we are excited to have a fellow join our SportsTech Accelerator team this summer,” said Jenna Kurath, Vice-President of Startup Partner Development and Head of SportsTech & The Farm at Comcast. is a new WiST partner, and it aims to show young women that they can work in various sports sectors even if they are not athletes and not men.
General membership with WiST is free and its network career hub provides women with education on niches in the sports technology industry, allows employers to post jobs and search for candidates and offers candidates member profiles for potential discovery by interested employers such as Nike, Oracle, NBA/WNBA and more. Going on four years, the program also offers —which saw a 194% rise in applications in 2021—to female undergraduate and graduate students in the U.S.
Founder and CEO of WiST Marilou McFarlane said a goal is to have employers change their ratio, “but it goes beyond that. What we really want to do is impact and influence culture. It doesn’t matter if you just check a box and bring in the lonely only,” she said. “We want to help employers understand the importance of diversity, and really inclusion in terms of culture.”
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